# Plans and Pricing Overview

> Source: https://primemoq.app/help/plans-billing-account/plans-and-pricing
> Collection: Plans, Billing & Account
> Updated: 2026-08-02

The core rule engine is free on every plan. Here is what higher tiers unlock and why a gated option stays visible instead of disappearing.

**Short answer.** Creating rules, activating them and having them enforce at checkout is free on every plan, with no cap on the number of rules and no test-rule expiry. Higher tiers unlock advanced targeting such as price-range and variant metafield scopes, which appear as Upgrade required rather than being hidden.

## Key takeaways

- The rule engine is free on every plan, with no rule cap and no test-rule expiry.
- Gated options stay visible but disabled, so you can see the capability exists.
- Price range and variant metafield scopes are the main plan-gated targeting options.
- A rule that is not working on the free tier is almost always configuration, not billing.

## The core rule engine is free on every plan

Creating rules, activating them and having them enforce at checkout costs
nothing. There is no cap on the number of rules, no test-rule expiry, and no plan
required just to turn enforcement on. The Conditions card says as much directly:
**"Free on every plan. No caps, no test-rule expiry."**

## What can be plan-gated

Higher tiers unlock more advanced targeting and configuration. Depending on your
plan, some options appear normally, and others show as **Upgrade required**,
visible but disabled, rather than being hidden.

| Feature | Where it appears |
|---|---|
| **Price range** scope | Products card, scope type |
| **Variant metafield rule** scope | Products card, scope type |
| Certain advanced conditions and eligibility options | Varies by rule editor section |

If an option you expect is missing or shown disabled, that is a plan gate rather
than a bug. Check the **Plans** page to compare what each tier unlocks.

## View and change your plan

Go to **Plans** from the Prime MOQ sidebar, review the plan comparison for the
specific features each tier unlocks, then click through to upgrade or downgrade.
This is handled through Shopify's standard app billing flow.

## Common mistakes

- **Assuming a rule needs a paid plan to enforce.** If a rule built on the free
  tier is not working, the cause is almost always configuration (scope, schedule,
  eligibility) rather than billing. See
  [Troubleshooting](/help/troubleshooting/why-a-rule-is-not-working).
- **Reading a disabled option as broken.** An "Upgrade required" option is visible
  on purpose, so you know the capability exists and can decide whether to upgrade,
  rather than it silently disappearing.

## FAQ

### Is Prime MOQ free?

The core rule engine is, on every plan. You can create rules, activate them and have them enforce at checkout without paying, with no cap on how many rules you create. Paid tiers add advanced targeting options.

### How many rules can I create on the free tier?

There is no cap, and no test-rule expiry either. The limit is what your catalogue and your patience allow.

### Why is the Price range scope greyed out for me?

It is plan-gated. It stays visible with an "Upgrade required" label so you can see the capability exists, rather than disappearing and leaving you unsure whether it is supported at all.

### My rule is not enforcing. Is that a billing problem?

Almost never. Enforcement is free, so start with the configuration checks: the status badge, the product scope, the counting mode and customer eligibility.

### How do I change plans?

From the Plans page in the Prime MOQ sidebar. Upgrades and downgrades run through Shopify's standard app billing flow.

### What happens to my rules if I downgrade?

Review any rules that use a plan-gated capability, such as a price-range scope, before downgrading, and check their match counts and statuses afterwards so you know exactly what is still enforcing.

**Best for:** Deciding whether a capability you cannot select is a plan gate or a bug.

**Applies to:** All Prime MOQ plans