Prime MOQ for Wholesale and B2B

Enforce a wholesale account minimum at checkout instead of describing it on a policy page, without touching what retail shoppers see.

Prime MOQ Team

Updated August 2, 2026 · 1 min read

Short answer

A wholesale minimum is a Value rule scoped to a wholesale customer tag. Set Limit type to Value, enter your account minimum as the Minimum total value, set How to count to Combined total, and restrict Customer eligibility to your wholesale tag or segment. Retail shoppers then never see it.

Use the Value limit type for a money minimum, and Combined total so the whole matching cart is added up.
Scope eligibility to a wholesale tag or segment, or retail customers hit the minimum too.
Prime MOQ enforces the floor. Volume pricing above that floor is a job for a discount app.
Schedule the rule if the minimum only applies after a trial window or during a promo period.

Why wholesale merchants use Prime MOQ

Wholesale and B2B accounts often need an order to meet a minimum before it is worth fulfilling. Packing, freight and account-management costs do not scale down for a 20 order the way they do for a 2,000 one. Prime MOQ enforces that minimum at checkout rather than describing it on a policy page.

Reading path

Step	Article
1	Order Value Rules, to set a minimum cart value
2	Customer Eligibility, to scope it to a wholesale tag or segment
3	Case Packs and Multiples, if you also sell in cartons or set quantities
4	Scheduling a Rule, if the minimum only applies during a promo or after a trial window

A typical B2B minimum-order rule

Limit type: Value
Minimum total value: your account minimum, for example 500
Applied products: All store, or a wholesale-only collection
Customer eligibility: Specific customer tags, wholesale
How to count: Combined total, so the whole matching cart is added together rather than checked product by product

Set up this way, retail shoppers checking out normally never see the message. It only appears for tagged wholesale accounts.

Pairing with discounts

Prime MOQ enforces the floor. It does not apply pricing. If you also run volume-based wholesale pricing, such as 10 or more units at a lower unit price, that is a job for Discount Prime, built by the same team and aware of your MOQ rules so the two do not conflict.

Frequently asked questions

How do I set a minimum order for wholesale customers only?

Create a Value rule with your minimum, set How to count to Combined total, and set Customer eligibility to Specific customer tags with your wholesale tag. Anyone without that tag falls outside the rule.

Should a wholesale minimum be based on money or units?

Money, in most cases, since a B2B account minimum is usually expressed in currency. Units are the better choice when your constraint is really about packing and fulfilment rather than order size, or when discount codes would otherwise erode the threshold.

Do discount codes reduce the value counted toward my wholesale minimum?

Yes. The check reads the cart's actual line totals, so an active discount lowers the value counted. If your minimum must be measured before discounts, use a quantity-based rule instead.

Can I set different minimums for different wholesale tiers?

Yes, as long as their product scopes do not overlap, since one rule governs a product at a time. The cleaner approach is one rule per tier, each scoped to its own wholesale-only collection and its own customer tag.

Does this work with Shopify's B2B catalogs on Plus?

Yes. Prime MOQ applies to both retail and B2B checkouts, and works on standard plans as well as Plus, unlike Shopify's own quantity rules, which need Plus and a B2B catalog.

Can I apply a different minimum per country?

Yes. Under Customer eligibility, set Countries to Selected countries on each rule, so a regional minimum only applies to shoppers in those markets.

Best for: B2B distributors, wholesale-only collections, and any store with a per-account or per-order minimum that should be enforced automatically rather than reviewed by hand.

Applies to: Value limit type, Wholesale and B2B checkouts

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